• "The architecture of a labyrinth determines not only the conditions for success, but also the nature of the choices that need to be taken in order to succeed. A labyrinth can be a moral object. Its design can have imprinted moral values that are experienced by the user of the labyrinth. The user of a (moral) labyrinth experiences not only the physical topology of the maze, but also its moral architecture. In other words, a labyrinth’s architecture, its very physicality can be embedded with moral values." -Miguel Sicart 

This quote from Miguel Sicart, really helps to simplify the idea of games being a persuasive medium through the use of a labyrinth example.

http://miguelsicart.net/papers/DIGRA_05_Ethics.pdf